Built by operators, for operators.
We spent years building software for SMEs, and running SMEs ourselves. We saw the same pattern everywhere: talented people buried in admin, using tools that didn't talk to each other, making decisions from memory instead of data.
Who we are
We're Ergonomy, the company behind David .
Our name comes from ergonomics. In the 1950s it meant the study of efficiency at work; today it means design that is comfortable and effective for the people who use it. Ergonomy unites the two: efficiency at work, with each person at the centre.
Technology should fit people.
The Ergonomy team
The people behind David .
Jack Clinton
Co-Founder
Profile and articlesJack has built enterprise software, built engineering teams in FinTech, and built departments as a UK SME CIO/CTO. David 's mission is the culmination of everything he's seen go wrong, and right, along the way. He assembled the team from the best people he's worked with.
William Hazel-Smith
Co-Founder
Founded Mornington Partners, where Jack saw first-hand the breadth of technology challenges facing SMEs. Early believer in the David mission, now providing strategic guidance and investment.
Tanya Thomas
Partnerships & Consulting Lead
Tanya builds AI into how companies run, starting with her own. She found David while doing exactly that and ran her business on it. Now she helps partners useDavid to scale their own companies and their clients', aiming to bring everyone forward to succeed in the AI era.
Radu Blana
Product Owner
Bridges the gap between what users need and what engineers build. Joined Jack building SME software, then David to see the mission realised.
Stas Listratenko
Lead Engineer
Architect of the David platform. He built the multi-tenant infrastructure, agent orchestration, and provider-agnostic AI layer. Worked with Jack and Radu across the UK SME portfolio.
Cristi Budiul
Lead Researcher
Pushes the boundaries of what David can do: model evaluation, fine-tuning, and making agents genuinely useful. Worked with Jack and the team across the SME portfolio.
Our story
How we got here.
When AI started becoming useful, we went deep to understand what it could do. As a software team we started improving fast, but the organisations we were helping saw slower progress. ChatGPT for drafting emails. Copilot for documents. Custom GPTs for processes. But nothing transformative: the organisation never got smarter.
We understood the desire: simple, fair-priced solutions that unify people, process and technology.
David is the sling.
He was the one that took down Goliath with his superior tool. Large enterprises have dedicated AI teams, custom infrastructure, and their pick of vendors. Our mission is to give every business the same capability.
Our mission
Every business more productive, Nobody left behind.
Businesses of all sizes deserve to thrive in the AI era.
A diverse company landscape is critical to our economy. Small and medium-sized businesses employ the majority of people, drive local communities, and bring the variety and competition that keeps industries healthy.
We don't want to see them fade into obscurity because they can't keep up with enterprise AI deployment. Large corporations are investing millions in dedicated AI teams and proprietary infrastructure. SMEs shouldn't need to match that spend to stay competitive.
Principles
What we believe.
- 01
People and technology together will always beat either alone.
- 02
AI should serve the company's mission, not just its early adopters.
- 03
Every employee deserves to power up their capabilities, not just the technical ones.
- 04
To be a serious part of business infrastructure, AI must be robust, reliable, and trusted.
- 05
Your data is yours. If we ever want to use data you've trusted us with, we'll ask first.
Want to work with us?