About Us
Built by operators,
for operators.
Our Story
How we got here
We spent years building software for SMEs -and running SMEs ourselves. We saw the same pattern everywhere: talented people buried in admin, using tools that didn't talk to each other, making decisions from memory instead of data.
When AI started getting good, we tried everything. ChatGPT for drafting emails. Copilot for documents. Custom GPTs for processes. Nothing stuck. Individual tools for individual people. The organisation never got smarter.
So we built David. An organisational intelligence layer that understands your business, connects to your tools, and levels up your team to leverage the power of AI to get real work done.
Why David? He was the one that took down Goliath with his superior tool, the sling. Large enterprises have dedicated AI teams, custom infrastructure, and their pick of vendors. Our mission is to give every business the same capability. David is the sling.
Our Mission
Every business deserves to thrive in the AI era.
A diverse company landscape is critical to our economy. Small and medium-sized businesses play a crucial role in our economies and cultures -they employ the majority of people, drive local communities, and bring the variety and competition that keeps industries healthy.
We don't want to see them fade into obscurity because they can't keep up with enterprise AI deployment. Large corporations are investing millions in dedicated AI teams and proprietary infrastructure. SMEs shouldn't need to match that spend to stay competitive.
Our mission is to help companies of any size compete and thrive in the AI era. David is how we do it.
The Team
The people behind David
Jack Clinton
Founder & CEO
Jack Clinton
Founder & CEO
Jack has built enterprise software, built engineering teams in FinTech, and built departments as a UK SME CIO/CTO. David's mission is the culmination of everything he's seen go wrong - and right - along the way. He assembled the team from the best people he's worked with.
Radu Blana
Product Owner
Radu Blana
Product Owner
Bridges the gap between what users need and what engineers build. Joined Jack building SME software, then David to see the mission realised.
Stas Listratenko
Lead Engineer
Stas Listratenko
Lead Engineer
Architect of the David platform - built the multi-tenant infrastructure, agent orchestration, and provider-agnostic AI layer. Worked with Jack and Radu across the UK SME portfolio.
Cristi Budiul
Lead Researcher
Cristi Budiul
Lead Researcher
Pushes the boundaries of what David can do - model evaluation, fine-tuning, and making agents genuinely useful. Worked with Jack and the team across the SME portfolio.
William Hazel-Smith
Advisor & Investor
William Hazel-Smith
Advisor & Investor
Founded Mornington Partners, where Jack saw first-hand the breadth of technology challenges facing SMEs. Early believer in the David mission, now providing strategic guidance and investment.
What We Believe
People and technology together will always beat either alone.
AI should serve the company's mission, not just its early adopters.
Every employee deserves to power up their capabilities, not just the technical ones.
To be a serious part of business infrastructure, AI must be robust, reliable, and trusted.
Your data is yours. If we ever want to use data you've trusted us with, we'll ask first.