Why David
Take control of AI for your business.
Companies getting organisational AI right will pull ahead. David gives businesses the structure, oversight and transparency to get the maximum results from an integrated AI solution. Built for SMEs by a team who has walked in your shoes.
Approaches to AI Integration
What makes David better?
ChatGPT & individual AI tools
Great for individuals, invisible to the organisation. Every employee builds their own prompts, their own workflows, their own habits. Nothing compounds. When someone leaves, their novel process knowledge walks out the door.
With David
David holds a continuous conversation like a colleague. It remembers last week's discussion, picks up where you left off, and builds on decisions already made. Skills, automations, and knowledge are shared across the team, not trapped in individual chat windows that start blank every time.
Microsoft Copilot
Built to be everything for everyone. Locked into Microsoft's ecosystem, expensive to configure to your business, and SMEs report it doesn't move the operational needle: for most it's a writing assistant, not a worker.
With David
David is provider-agnostic and task-specific. It sends the email, logs the invoice, and files the paperwork, start to finish. And it doesn't stop when you close the tab. David orchestrates work in the background (chasing, monitoring, reporting) like an executive assistant who keeps things moving while you focus on something else.
Enterprise AI platforms
Salesforce Einstein lives inside Salesforce. ServiceNow AI lives inside ServiceNow. Each one is powerful but locked to a single vendor, priced for large enterprises, and still takes months to implement.
With David
David works across your tools, not inside one of them, and understands your business holistically. Your goals, your processes, your way of working. Not just the data inside one vendor's system. Built for SMEs: deploy in days, not months, with no IT team required.
Building your own
You could hire developers, choose models, build integrations, manage infrastructure. But you'd need a CTO, a budget, and 6-12 months before anything works.
With David
Our team at David is the AI team you'd hire if you could. We've done the model selection, the integration work, the security vetting, and the infrastructure. And we've thought about how to get your team using it and productive from day one.
Outcomes
What changes on Monday morning
Features are nice. What matters is what your team actually gets back.
2 days*
Back per week. Admin that used to eat 36% of your time gets handled automatically: invoices chased, documents filed, timesheets processed.
Cross-system
David works across Xero, SharePoint, Outlook, and your CRM in a single flow. No more being the glue between systems. David connects them for you.
Day one
New hires talk to David and get productive immediately. The organisational knowledge is already there: processes, terminology, how things work here.
24/7
Automations run on a schedule or the moment an event happens, and follow-ups happen without reminders. Nothing falls through the cracks, even outside office hours.
Aligned
Your culture and mission reinforced with every task. David works from your organisational worldview (your values, your standards, your way of doing things) so the output always reflects who you are.
*Based on David's potential to eliminate the 36% of admin time lost in small businesses.
The Difference
What makes David special
Organisational knowledge that compounds
David builds a worldview of your business (processes, terminology, decisions) that every employee and every agent draws on. This is institutional context that grows over time.
Real memory across sessions
David maintains continuous conversation history across sessions. It remembers context, past decisions, and ongoing work, unlike chatbots that start blank every time.
Specialist agents for each tool
David deploys expert agents with deep knowledge of specific tools: a Xero specialist for accounting, a SharePoint specialist for documents. Not one generic assistant trying to do everything.
Skills and automations
Repeatable skills can be defined, put on a schedule, or set to run on a real-world event. "Raise an invoice every Monday" or "send a receipt when an email arrives": David builds these to run as code, so they run themselves without an AI bill each time.
Works where your team works
Microsoft Teams, WhatsApp, web. David meets your people where they already are. Start in the tools your team knows, with a dedicated app when they're ready to go deeper.
Built for adoption
David drives adoption through smart onboarding and two-way conversation. It suggests skills, asks clarifying questions, and guides your team into working with AI naturally, turning every employee into an AI-powered version of themselves.
Provider-agnostic
Not locked into OpenAI, Google, or Anthropic. David uses the best model for each task, and as AI gets cheaper and open-source models mature, so does David.
Priced for real businesses
No six-figure contracts. No per-seat surprises. Transparent pricing that shows what you pay for David and what you pay for AI. As costs fall, your credits go further.
Your data stays yours
Per-tenant isolation, vetted AI providers that never train on your data, and transparent boundaries between what stays local and what's processed.
Support
What if you need help?
The David platform has support built in from the ground floor. Give your IT partner the support portal, bring in an AI consultant to help, or use our Partner Network to find the right partner for your business.
Are you a partner looking for a solution your clients love to use?
Read about our partner programme →Why "David"?
He was the one that took down Goliath with his superior tool, the sling.